Speed matters — this easy-to-follow guide shows proven techniques to boost your website’s loading times, enhance user experience, and lift search engine rankings, from optimizing images and leveraging caching to refining code and choosing the right hosting.
Website speed — the time it takes for a web page to load and become usable for a visitor, commonly measured by metrics such as Time to First Byte (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), Time to Interactive (TTI), and Total Page Load Time.
Use modern formats (WebP/AVIF), resize to display dimensions, and serve responsive images with srcset.
Compress images lossily where acceptable and lazy-load below-the-fold media.
Combine, minify, and tree-shake CSS and JS; defer noncritical scripts and use async for third-party tags.
Remove dead code and split bundles to keep the initial payload minimal.
Reduce requests by inlining critical CSS, using SVGs and icon fonts, and consolidating small files into sprites or single bundles when appropriate.
Enable gzip or Brotli on the web server for HTML, CSS, JS, and other text-based assets.
Set long cache lifetimes for immutable assets with cache-control and use versioned filenames for updates.
Implement browser caching for images, fonts, and static resources.
Use fast, well-configured hosting or upgrade to VPS/managed hosting; choose HTTP/2 or HTTP/3 and optimize the server stack (PHP-FPM, tuned MySQL, etc.).
Serve static assets via a CDN to accelerate delivery geographically; enable CDN caching rules and edge compression.
Profile backend bottlenecks, use persistent DB connections, cache DB queries, and offload heavy work to background jobs.
Implement full-page and fragment caching (server-side, Redis/memcached) and use opcode caches (OPcache) for interpreted languages.
Preload important resources (fonts, hero images, critical scripts) and use resource hints (preconnect, dns-prefetch, prefetch) to reduce latency.
Optimize fonts: subset, use modern formats, limit weights, apply font-display: swap, and serve from a CDN or the same origin.
Remove or defer noncritical third-party code (analytics, chat widgets, ads). Load asynchronously and set performance budgets for third-party scripts.
Audit and reduce large frameworks; adopt utility-first or component-scoped CSS to cut size and avoid unused styles.
Inline critical CSS for above-the-fold content and defer the rest to improve perceived load times (LCP/FCP).
Monitor continuously with Lighthouse, WebPageTest, RUM tools, and synthetic tests; set alerts for regressions and keep performance budgets in CI.
Measure and prioritize LCP, FID/INP, and CLS to improve real-user experience.
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