How To Effectively Use Pinterest To Grow Your Blog

Pinterest for Blogging

Pinterest for Blogging: a visual content-discovery and bookmarking approach that lets bloggers create, organize, and share image-led pins or boards linking to blog posts to increase discoverability, drive referral traffic, curate ideas and evergreen resources, and boost engagement and SEO through shareable visuals, searchable metadata, and community-driven repinning.

Getting Started on Pinterest for Your Blog

Set up your Pinterest business account and claim your website

• Switch or sign up for a Pinterest Business account so you can access analytics, ads, and Rich Pins.


• Claim your blog domain in Settings → Claim to enable improved branding, analytics, and link attribution.

Optimize your profile for trust and search

• Use a clear brand name and a keyword-rich bio that includes your primary blog niche and value proposition.


• Add a branded profile image and your blog URL. Enable email/contact and location if relevant.

Plan your board structure before pinning

• Create 8–12 niche-focused boards reflecting your blog categories and audience intent (how-tos, recipes, DIY, roundups, seasonal).


• Write keyword-optimized board titles and descriptions, and order boards by priority on your profile.

Prepare a content-to-pin pipeline

• Audit top-performing blog posts and prioritize evergreen, visually friendly content.


• Create 2–5 pin designs per post (different aspect ratios, headlines, and images) to test engagement over time.

Design clickable, mobile-first pins

• Use vertical pins (2:3 or 1:2.1), large readable headlines, high-contrast imagery, and include your brand logo subtly.


• Add a short overlay headline that promises a benefit or outcome; match pin copy to the blog post’s intent.

Enable technical features that improve distribution

• Turn on Rich Pins (via your site’s meta tags) so pins show accurate article metadata and improve click-through trust.


• Add Open Graph and Twitter Card tags and a Pinterest Save button to blog posts.

Write SEO-driven pin titles and descriptions

• Use primary keywords in the pin title and naturally in the first sentence of the description.


• Include secondary keywords, a clear call to action (Read more, Save for later), and 2–5 relevant hashtags.

Schedule and be consistent

• Build a simple content calendar: pin daily or 5–7 times per week across your boards.


• Use a scheduler (Tailwind, Buffer, or the native Pinterest Scheduler) to maintain consistent posting times and repin top pins periodically.

Engage and grow authority

• Follow relevant creators, save high-value pins to your boards, and comment when helpful to increase visibility.


• Join Tailwind Tribes or group boards (where allowed) to amplify reach within niche communities.

Start tracking results from day one

• Use Pinterest Analytics to monitor impressions, saves, clicks, and top-performing pins and boards.


• Track referral traffic and conversions in Google Analytics (use UTM tags on pin links) and iterate based on performance.

Quick launch checklist

• Business account created and domain claimed


• Profile optimized (name, bio, image)


• 8–12 keyworded boards set up


• 2–5 pins prepared for 5–10 priority posts


• Rich Pins enabled and Save buttons added


• Scheduler configured and analytics tracking in place

Begin by implementing the checklist, pin your first batch of designed pins, and review analytics after 2–4 weeks to refine visuals, copy, and posting cadence.

How to Optimize Your Pinterest Business Account: 8 Essential Steps

1. Set up a Pinterest Business account — Choose a business account to access analytics, ads, and features like Rich Pins that boost visibility.


2. Optimize your Pinterest profile — Use a clear logo, a keyword-rich bio, and a link to your website so users immediately understand your brand and can click through.


3. Create eye-catching Pin images — Design vertical images with readable text overlays and a consistent visual style to increase saves and clicks.


4. Use keywords and SEO everywhere — Include relevant keywords in your profile, board titles, Pin descriptions, and image file names to improve discoverability.


5. Enable Rich Pins — Activate Rich Pins to automatically pull metadata from your site, providing more context and higher engagement for product, recipe, or article Pins.


6. Pin consistently — Maintain a regular schedule (daily or several times a week) to keep your content in front of followers and satisfy the algorithm.


7. Engage with other Pinners — Follow relevant users, comment, save others’ Pins, and join group boards to build relationships and expand your reach.


8. Utilize Pinterest Analytics — Track top-performing Pins, audience interests, and traffic trends to refine your content strategy and focus on what converts.