SEO Savages

PRODUCT-LED SEO   for SaaS & tech

Product-led SEO agency: Make your product
the search result.

We build the free tools, generators and data pages that answer your buyers’ searches, so the first thing they meet is your product at work.

We did it on three products of our own. Free tests took Gyfted from 230 to 126,824 Google clicks a month, and on Prawomat 36% of generator sessions from Google end in a written letter.

Book a fit call → Is it a fit?

free tools · generators · data products · apps

Promotional image of the Snatch cast: six men in suits and long coats standing in a row against a bright yellow backdrop
~/savages $ ./assemble --growth-team a small crew that builds the thing people search for.
Built by us 3 products of our own

the numbers, from three product-led builds of our own

127k

Gyfted Google clicks in its best month (GSC)

36%

Prawomat generator sessions from Google that end in a letter

18.2%

Prawomat visitors from Google who download a template

20x

Growth in Symptomatik’s daily citations in Bing’s AI answers, June to Sep

Every figure links to its export in the Gyfted, Prawomat and Symptomatik case studies.

definition

What is product-led SEO?

Product-led SEO is organic growth where the page that ranks is part of your product: a free tool, template, generator or data page that answers the search and delivers value before anyone signs up.

The term comes from Eli Schwartz’s 2021 book Product-Led SEO: start from what users need from the product, and let keyword research follow. The long version, with the plays, is in our product-led SEO glossary entry.

savages · bash · 80×24

$ savages trace --query

[*] query: "what are my values quiz" pos 2.4

[*] landing page: the free test itself

[*] form in front of the test: none

[*] CTR: 16.3%

PATH: search → product → value

steps to value: one

$ 

Gyfted, Search Console, Apr 2023 to Mar 2024.

the shift, in one search

“Content about the product” vs “product as content”

Most SEO writes about the product and hopes the reader clicks through. Product-led SEO lets the searcher use the product on the page they land on. Here is the same search, handled both ways.

01 · Content about the product

“How to complain about a courier: 7 tips”

Reads the tips → maybe clicks “try our app” → maybe signs up → starts the letter from scratch.

02 · Product as content

Prawomat’s InPost complaint page

Lands from “inpost skarga na kuriera” → takes the template or lets the generator write the letter → leaves with it.

Aspect Content about the product Product as content
What ranks A blog post, comparison or help article that describes the product A tool, template, generator or data page that does part of the job
What the searcher does Reads, compares, maybe clicks through to your pricing page Uses it and gets the result on the page they landed on
Steps to value Several, each one losing people One: the search result is the product
How it scales One article per keyword, written by hand One build that serves thousands of long-tail searches
What you measure Rankings, sessions, time on page The product event: a test taken, a letter written, a sign-up

built by us

Three product-led SEO builds, from search to product event

Gyfted, Prawomat and Symptomatik are our own products, so we paid for every one of these plays before selling it to anyone. Each is traced from the query to the thing the visitor did next.

Built by us

Our own startup · Talent assessments

Gyfted

What we built
Free, ungated psychometric tests that are the answer to the search, on programmatic pages for the long tail of career and self-knowledge queries.
The search
“what are my values quiz”: position 2.4, 16.3% CTR, because the landing page is the test.
The product event
The searcher takes the test straight away, with no form in front of it. Site-wide conversion ran at 27%+.

Result: Google clicks from 230 a month (Jan 2022) to 126,824 (Jan 2024); 1.2M organic users a year at the GA peak, on $7k of backlinks.

Read the Gyfted case study →
Built by us

Our own product · Legal-tech (D2C)

Prawomat

What we built
A page for every letter people search for by name, each with its template and an AI generator that writes the letter on the same page.
The search
“inpost skarga na kuriera” (a complaint about an InPost courier): position 6.3. The page hands over the template and writes the letter.
The product event
36% of generator sessions that start from Google end in a letter, and 18.2% of visitors from Google download a template.

Result: Letters written: 23.7/day (14-16 Sep), up from 9.4 a day in its first full week. Daily Google clicks rose 2.9x in the 19 days after the rebuild.

Read the Prawomat case study →
Built by us

Our own product · Health-tech (D2C)

Symptomatik

What we built
15 validated mental-health questionnaires with scoring and 5 health calculators in English, Polish and Spanish, plus an AI lab-results explainer.
The search
“pcl 5 scoring” and three variants: 4,275 citations in Bing’s AI answers, which quote the page that scores the checklist.
The product event
The AI answer points to the page that does the scoring, where the visitor can score their own questionnaire or run their own number.

Result: Citations in Bing’s AI answers from 102 a day in June to 2,073 a day in the second week of September 2026.

Read the Symptomatik case study →
Jan '22 Mar '24
  • May '23: the explosion
  • peak Jan '24: 126.8k

what we build, what you build

Four product-led SEO patterns,
and who builds each

Every product has a different one to lead with. We build the free tools, data products and apps; your engineers integrate them. Anything that lives inside your product stays with your team, and we tell it what to build and why.

Grid of eight stylized portraits of X-Men characters, among them Wolverine, Cyclops, Magneto and Storm
every product has a different power. we pick the pattern that fits yours.

  • 01

    Free tools and calculators

    A calculator, test or checker that answers the search before any sign-up.

    Ours: Gyfted’s free psychometric tests; Symptomatik’s health calculators and scored questionnaires.

    SEO Savages
    Pick the searches worth a tool, then design and build it.
    Your engineers
    Integrate it into your product, stack and sign-up flow.

  • 02

    Generators, templates and apps

    The searcher names the thing they need, and the page makes it for them.

    Ours: Prawomat’s letter templates and the AI generator on every letter page.

    SEO Savages
    Map the catalogue of things people search for by name, and build the generator or app.
    Your engineers
    Wire it to accounts, billing and your data where it needs them.

  • 03

    Data products

    Data your product already holds, aggregated into pages people search, cite and link to.

    Ours: Symptomatik’s lab-test reference pages, the ones Bing’s AI answers quote.

    SEO Savages
    Choose what to aggregate and publish, and build the pages.
    Your engineers
    Give us a clean export or an API, and sign off what can go public.

  • 04

    UGC and indexable in-product pages

    What your users create inside the product (user-generated content, UGC), opened to search.

    Ours: This one lives inside your product, so your team builds it.

    SEO Savages
    Pick which outputs match search demand and spec the public pages.
    Your engineers
    Build the UGC infrastructure and the public pages inside your product.

how we run it

From a search to a product event, in four steps

  1. 01

    Find the searches your product can answer

    We start from the query research: the long tail of tasks, questions and numbers your buyers search for, and which of them your product could answer better than any article.

    in practice: Gyfted: “what are my values quiz” is a question a free test answers, so the test became the page (position 2.4).

  2. Which searches could your product answer?

    Send your site. On the call we’ll name the first build we’d make, or tell you the product-led route doesn’t fit yet.

    Book a fit call →

  3. 02

    Choose the asset and spec it

    Tool, generator, template, data page or an in-product page. We pick the one that ends the search in a product moment, and write the spec your team signs off.

    in practice: Symptomatik: one questionnaire, score or calculator per page, with what the number means and its sources.

  4. 03

    Build it, and your engineers integrate it

    We build the free tools, data products and apps. Your engineers connect them to your product, accounts and data, and build anything that lives inside the product itself.

    in practice: Prawomat: the generator rebuilt as its own app, embedded on every letter page and served from the same domain. Nine weeks from first commit to live.

  5. 04

    Measure the product event

    Rankings and traffic are the leading signal. The number that matters is the product event: the test taken, the letter written, the account created, traced back to the search.

    in practice: Prawomat: 36% of generator sessions from Google end in a letter.

honest gating

When product-led SEO makes sense, and when it doesn’t

It needs a product people can touch before they buy, and a team that can ship. If you don’t have those yet, a content or programmatic SEO plan will serve you better, and we’ll say so.

[✓] It makes sense when

  • People can get value from your product, or part of it, without talking to sales.
  • Your buyers search for tasks, numbers or documents your product can produce.
  • You hold data, templates or outputs that could be public and useful.
  • You have engineers with time to integrate what we build.
  • Your blog has plateaued, or never moved pipeline in the first place.

[×] Not yet, if

  • Every sale starts with a demo and procurement, and nothing in the product can be shown before that.
  • Your outputs are private by nature, and there is no data you could publish.
  • Nobody on your side can own integration and releases.
  • You need signups next month. These builds pay back in quarters.

what it takes from your side

Your product fights.
We work the corner.

Product-led SEO asks more of you than a blog does, because it touches the product. Here is what we need from your side before we start.

  • Product A product owner in the loop. SEO that stays siloed in marketing never reaches the product, and we will say so on the first call.
  • Engineering Time for integration every month, and your team builds anything that lives inside the product (UGC infrastructure, indexable in-product pages).
  • Domain Your expertise in the tool, the template or the data. A regular call and a shared channel keep it flowing.
  • Time 3 months on Part-time, 4 months on Growth Team at minimum. A build needs a quarter to ship and read.
Still from the film Snatch: a bare-chested boxer in a flat cap slumps on his stool in the corner of the ring while two men in suits lean on the ropes behind him

The product takes the punches. We’re in the corner every round.

three ways to do it

Build it yourself, hire an agency, or hire us

Our price sits close to a typical agency retainer and well under an in-house hire. The difference is what you get for it: the two founders, who build tools and apps as well as pages, and no competitor of yours on the roster.

Build it yourself

~$7,481/mo

an SEO manager’s average US base salary, before your engineers’ time

  • Your team knows the product best
  • Someone still has to find the searches worth a build
  • SEO keeps losing to the roadmap

Typical SEO agency

~$3,209/mo

average agency retainer

  • Mostly content about the product: posts, comparisons, audits
  • Rarely builds tools or apps
  • Your competitors may be clients too

SEO Savages (fractional)

$3,500-$6,000/mo

the two founders do the work

  • Query research, spec and the build of tools, data products and apps
  • Proven on three products of our own
  • One client per sector per market, max 6
See both tiers →

Agency: Ahrefs survey of 439 SEO providers, 2024. In-house: Indeed, US SEO manager base salary, Sep 2026 ($89,768 a year). Ours: $3,500/mo (3-month minimum) or $6,000/mo (4-month minimum), product-led SEO available on both tiers. Off-page (backlink) work is agreed with you on both tiers; any link-building spend is on top of the fee.

product-led SEO, answered

Straight answers

What is product-led SEO? +
Product-led SEO is organic growth where the page that ranks is part of the product: a free tool, calculator, template, generator or data page that answers the search and lets the visitor get value before they sign up. The term comes from Eli Schwartz’s 2021 book Product-Led SEO. Content SEO writes about the product; product-led SEO puts the product in the search result.
What does a product-led SEO agency do? +
It finds the searches your product can answer, decides which asset answers them (a tool, a generator, a data page), builds it and measures the product event it produces. We build the free tools, data products and apps ourselves; your engineers integrate them into your product, and changes that live inside the product, like UGC infrastructure or indexable in-product pages, stay with your team.
What is the difference between content about the product and product as content? +
Content about the product is an article that describes what the product does and hopes the reader clicks through to sign up. Product as content is the product answering the search itself. On Prawomat, a person searching for a complaint letter lands on the page that writes it, and 36% of generator sessions that start from Google end in a letter.
What are examples of product-led SEO? +
Three we built: Gyfted, free ungated psychometric tests that ranked for the questions they answer (230 to 126,824 Google clicks a month over two years); Prawomat, a letter template and AI generator on every letter page; and Symptomatik, scored questionnaires, health calculators and an AI lab-results explainer that Bing’s AI answers cite about 2,000 times a day.
Does product-led SEO work for B2B SaaS without a free tier? +
Often, yes. The full loop works best with self-serve entry, but a B2B product can still publish free tools, calculators, templates and benchmark data built from what it knows. If every step of your sale sits behind a demo and none of your data can go public, we will tell you on the first call that another channel fits better.
How much does product-led SEO cost? +
Product-led SEO runs on either of our tiers: $3,500/mo (3-month minimum) or $6,000/mo (4-month minimum). Off-page (backlink) work is agreed with you on both tiers; any link-building spend is on top of the fee. For context, Ahrefs’ 2024 survey of 439 SEO providers found an average agency retainer of $3,209 a month, and Indeed puts the average US SEO manager’s base salary at $89,768 a year.
How long does product-led SEO take to show results? +
Judge it in quarters. Gyfted took fifteen months to reach 10,550 Google clicks a month and three more to reach 90,748. On newer builds the first signal can come from Bing and its AI answers: Symptomatik’s citations there grew from 102 a day in June to 2,073 a day in September 2026, while Google was still weighing the site.
Who owns the tools and data products you build? +
You do, unless we agree otherwise before the work starts. The tools, data products and apps we build for your product are yours, along with the traffic and the data they collect.
Who builds what: you or our engineering team? +
We do the query research, the spec and the build of free tools, data products and apps. Your engineers integrate them with your product, accounts and data, and build anything inside the product itself.

product-led SEO fit check

What could your
product answer?

Send your URL and one line about what your product does for people. We’ll reply with the first tool, generator or data page we’d build, or tell you straight that product-led SEO isn’t the right move yet.

  • > Two senior founders, no juniors
  • > One client per sector per market, max six at a time
  • > From $3,500/mo, 3-month minimum

Prefer to talk live? Book a call →

30 min · intro, founder-to-founder

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