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The work, with the receipts: Programmatic & product-led SEO case studies
Real numbers from Search Console, with the unedited screenshots behind them. Four clients, five studies, each playbook different, each with the lessons you can steal. No vanity dashboards.
Every study here is a programmatic SEO case study at heart. Gyfted templated pages per career, per US state and per industry from structured data. Prawomat published 1,125 letter pages in under four months, then rebuilt the ones that earned traffic so AI answers could quote them. Symptomatik shipped 540 pages in three languages in six weeks. RMIQ built a B2B retail-media category from zero with a glossary and a programmatic network directory.
Most are product-led too: the page hands over the thing the searcher wanted, such as Gyfted's free psychometric tests or Prawomat's letter templates and AI generator. Every figure comes from Google Search Console, Bing Webmaster Tools or analytics, with the date range stated on the study.
US / Anglo-Saxon
Gyfted
Talent assessments
→ 0 → 1.2M organic users a year (GA peak)
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CEE / Poland
Prawomat
part 1 of 2: the launch
Legal-tech (D2C)
→ 0 → 4,863 search clicks a month in year one, built in under four months
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CEE / Poland
Prawomat
part 2 of 2: the rebuild
Legal-tech (D2C)
→ Rebuild: 2.9x Google clicks, 6.4x AI answer appearances in 19 days
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US / global
RMIQ
AdTech / retail media (B2B)
→ ~285k impressions/mo + ~$681/mo traffic value
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EN / PL / ES
Symptomatik
Health-tech (D2C)
→ 3 languages, 540 pages: cited 2,073 times a day in Bing's AI answers
Read the case study →