SEO SAVAGES   weekly teardown

SAVAGE KEYWORD
OF THE WEEK

Every week: one keyword whose demand badly outruns its competition. We prove the numbers with a dated pull, take apart the pages currently ranking for it, and hand over two ways to take the traffic. Shame suppresses supply. Demand keeps coming. That is how a keyword searched 20,000 times a month worldwide can carry a difficulty score of 12 out of 100 (episode 001, Ahrefs figures dated in the episode).

if you buy SEO

What this means for your market

Every market has searches close to a buying decision that nobody wants to write for: pricing, alternatives, complaints, awkward comparisons. Strange markets make the pattern easy to see. Your team is probably skipping the same kind of demand in yours, and each episode shows what that costs.

Every episode ends with questions to ask your own SEO team. Two of them apply to almost any startup:

  • When you quote a keyword’s size, is it one search or a bundle of related ones?
  • Do you report whether AI answers cite us, or only where we rank?

If the answers come back vague, we can help. See how the fractional SEO service works, or tell us your market.

how we run these teardowns

The rules, stated up front

How the keyword is picked

One rule: search volume multiplied by commercial intent wildly exceeds the competition. Taboo and embarrassing queries qualify constantly, and the reason is structural. Shame suppresses supply, and demand keeps coming. Advertisers refuse to bid, brands refuse the association, and content teams are too embarrassed to publish, so difficulty stays low while the searches keep coming. Shock value is a by-product of the rule.

What we will and will not say

Every critique traces to one of exactly two things: a URL plus the specific element that is missing, or a metric plus the date we pulled it. Anything that cannot be traced to one of those does not ship. We name companies and pages. We never name, tag, or characterize an employee, and we make no claim about the competence or effort of the team behind a page. Every criticism is a statement about an artifact.

Every number is dated

SERPs move and tool estimates get revised, so each episode carries the snapshot date its figures were pulled on. Head-term volume and full-cluster volume are always stated separately, because collapsing them into one number is the most common way keyword research quietly inflates a prize. One number never does two jobs.

If we got it wrong

Tell us and we publish your correction on the episode itself. That offer stands on every teardown we have ever written, with no time limit and no requirement that you be nice about it.

Send a correction →

mispriced demand is everywhere

We find these
for a living.

Your market has a keyword like this in it. Someone is going to take it. Tell us the vertical and we will tell you where the demand is sitting unpriced.

your market next

Where is your demand going unpriced?

Send us your site and the market you sell into. We’ll reply with the searches we would look at first.

30 min · intro, founder-to-founder

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