FREE AI SEO AUDIT   founder-run · no pitch

Free AI SEO audit:
do the machines know you exist?

More and more buyers ask ChatGPT, Gemini or Google for a shortlist before they visit a vendor’s site. Send your URL and we’ll check whether the answers name you, who they name instead, and whether fixing it is worth your budget right now.

  • Free, no obligation, no retainer ask
  • Checked by one of the two founders
  • A straight verdict, including “not yet”

On our own products we took Prawomat to 6.4x the daily appearances in Google’s AI answers in 19 days, and Symptomatik from 102 to 2,073 citations a day in Bing’s AI answers.

request your snapshot

We’ll email your snapshot within a few business days. No obligation, no retainer ask.

founder-run · real eyeballs · blunt verdict

why it’s worth fifteen seconds

AI answers already sit above your rankings

In our Lab study of 30 US searches across nine niches, 23 carried a Google AI Overview, and every one of them linked to the sources it quoted. That list of sources is a second prize on the page, separate from ranking first. We have won it on our own products and measured it in both engines.

6.4x

Prawomat: daily appearances in Google’s AI answers, 19 days after our rebuild

102 → 2,073

Symptomatik: citations a day in Bing’s AI answers, June to mid-September

77%

Of 30 US search results we checked showed a Google AI Overview

100%

Of those AI Overviews linked to the sources they quote

Prawomat (Search Console, Generative AI report), Symptomatik (Bing Webmaster Tools, AI performance), Savage Lab: how common are AI Overviews? (Ahrefs SERP data, US, 28 June 2026).

what you get

Five checks,
one verdict

definition

What is an AI SEO audit?

An AI SEO audit, also called an AI visibility audit, checks whether AI assistants and Google’s AI Overviews name your brand when buyers ask about your category, and what stands in the way.

Ours is a human-reviewed snapshot. One of the two founders asks the questions, reads the answers and writes the verdict.

01

Do AI assistants name you?

We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers ask when they want a shortlist in your category (“best X”, “X vs Y”) and report whether your brand shows up, and who shows up instead.

in practice: Symptomatik: Bing’s AI answers cite it most for “pcl 5 scoring”, a question the page answers directly.

The Symptomatik study →

02

Are you in Google’s AI Overviews?

Whether your pages appear in Google’s AI Overviews and featured snippets for your core terms. On most informational searches the Overview now sits above the blue links, with its own list of sources.

in practice: Prawomat: 93% of its appearances in Google’s AI answers go to pages built around one task each.

The Prawomat rebuild →

03

Where is your brand talked about?

Where, or whether, your brand is mentioned in the places language models learn from and quote: comparison lists, Reddit, Quora, press, review and “alternatives” pages.

in practice: You see where your competitors are named and you are missing: the lists, threads and articles to work on first.

How we build brand signals →

04

Can the machines read your site?

The technical basics: whether AI crawlers such as GPTBot and ClaudeBot are allowed in, structured data, crawlability, and whether your pages give a clear answer an AI can lift, or bury it under scripts and sales copy.

in practice: Prawomat: the pages that earn traffic were rewritten around one task each, and scripts on a letter page went from 17 to 0.

What changed on Prawomat →

05

Is it worth your budget yet?

One straight recommendation: whether AI search is worth spending on right now, for your product and your buyers. If it isn’t, we say so, and tell you what would move the needle instead.

in practice: Prawomat: ChatGPT, Perplexity, Gemini and Copilot combined sent 25 visits in three weeks (a floor, since apps strip referrers), while Google’s AI answers grew 6.4x. Our call there: optimize for Google’s AI Overviews first.

Read the numbers →

how it works

Three steps, a few business days

  1. 1

    Send your URL

    Name, email, site, and anything we should know: your competitors, the buyers you want, what you have tried.

  2. 2

    A founder runs the checks

    By hand, across the assistants and Google, for the questions that matter in your category.

  3. 3

    You get the snapshot

    By email, within a few business days: what we found, who is named instead of you, and a straight verdict.

[×] what you won’t get

  • A proprietary “AI visibility score”.
  • A 47-point auto-generated PDF.
  • A disguised sales pitch.

There is no standard way to score AI visibility, so we don’t invent one. You get what the answers say about you, and what we would do about it.

after the audit

What happens next

You keep the snapshot and the verdict. If AI search is worth chasing for your brand, we point at the AI SEO work that fits, and you can book a call if it makes sense. If it isn’t worth it yet, we tell you that too. No hard sell.

How an engagement runs and what it costs: our fractional SEO service. Migrating soon? Get a migration check instead.

the free audit, answered

Straight answers

What is an AI SEO audit? +
An AI SEO audit checks how visible your brand is in AI search: whether ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews name you when buyers ask about your category, who they name instead, whether AI crawlers can read your site, and whether your pages give answers an AI can quote. Ours is done by hand and ends in one recommendation.
Is the audit really free? What’s the catch? +
It is free, with no obligation and no retainer ask. We do it because it is the best way for both sides to see whether there is work worth doing. If there is, you can book a call; if there isn’t, we tell you that too.
How long does it take, and what do I need to send? +
We email your snapshot within a few business days. All we need is your name, email and website. A line on your competitors and the buyers you want helps us ask the assistants the right questions.
Can ChatGPT do an SEO audit? +
It can summarize a page and suggest fixes, and it is a reasonable first pass. It cannot tell you reliably how it and other assistants answer your buyers’ questions across many prompts, or what Google’s AI Overviews show for your terms. That needs the questions asked one by one and the answers compared, which is what we do.
Can I do my own AI SEO audit? +
Yes. Ask the assistants the questions your buyers ask and note who gets named, check your robots.txt with our free AI-Bot Access Checker, and read our guide to generative engine optimization. The free audit is for teams that want a senior second opinion and a verdict.
Can you guarantee my brand gets cited by ChatGPT? +
No one can. Nobody controls a model’s output, and anyone guaranteeing a ChatGPT citation is selling something they cannot deliver. What we can do is raise the odds: pages built to be quoted, brand signals in the sources models read, and measurement in both Google and Bing.
What happens after the audit? +
You keep the snapshot either way. If AI search is worth chasing for you, we point at the work that fits and you can book a call. Our engagements run $3,500/mo (3-month minimum) or $6,000/mo (4-month minimum), and the two founders do the work.

free · founder-run · no obligation

Find out what the
machines say about you.

30 min · intro, founder-to-founder

Book a call