SCHEMA // JSON-LD
Schema generator
Build valid FAQPage, Article, or Organization JSON-LD in seconds — copy it straight into your <head> and make Google's job easy.
$ runs in your browser · nothing stored · no signup
// scan a page
Enter a URL to detect which recommended schema types the page already emits — and which it's missing. Then generate the missing ones from the page's metadata.
// schema type
// faq pairs
// json-ld output
Paste the output inside a <script type="application/ld+json"> tag in your page <head>.
Validate at Google Rich Results Test.
// validate json-ld
Paste any JSON-LD block (without the <script> tags) to sanity-check it client-side. Runs as you type.
What is FAQ schema / JSON-LD?
JSON-LD is the format Google recommends for structured data — a small block of machine-readable JSON
that describes what's on your page. FAQ schema is one flavour of it: the
FAQPage type, which labels a set of questions and their answers so machines don't have to guess. You're not
changing what visitors see; you're adding a clean, explicit layer underneath that says here are the questions this page
answers, and here are the answers. Search engines and AI assistants read that layer to understand your page faster.
Which type should I use?
- FAQPage — for answer pages: product FAQs, support docs, any page built around questions and answers.
- Article — for blog posts and guides: sets headline, author, and dates so the piece is attributable.
- Organization — for your homepage: name, logo, and
sameAsprofile links that define your brand entity.
How to use this generator
- Pick a type — FAQ, Article, or Organization. The FAQ form is prefilled with a real example so the output is valid on load.
- Fill the fields — the JSON-LD updates live as you type. Empty optional fields are left out automatically.
- Copy — the Copy button wraps the output in a
<script type="application/ld+json">tag for you. - Paste into your
<head>— one block per page, then ship.
Where it goes & how to verify
Put the script block in your page <head> (the body works too — Google reads both). Then confirm it before you
trust it: paste the URL or the raw code into the
Google Rich Results Test.
It flags syntax errors and tells you which features your markup is eligible for. A valid block beats a clever one.
Common mistakes
Don't expect FAQ rich results. This is the big one. Google
deprecated FAQ rich results for most sites in 2023 — those expandable Q&A snippets under your blue link
now show mainly for authoritative government and health domains. For everyone else, adding FAQPage schema today
is about AI-answer and entity clarity, not blue-link rich snippets. It helps machines (including AI
assistants) parse your page; it does not hand you a rich result. Anyone telling you FAQ schema gets you rich snippets in 2026
is selling 2022.
The other classics: schema must match visible content. The questions and answers in your markup have to actually appear on the page — don't mark up FAQs that aren't there, and don't fabricate Q&A to game it. Structured data that lies about the page is a manual-action risk, not a shortcut. Mark up what's real.
Once your markup is clean, see how the page presents in search and AI answers with the SERP & AI preview. Want this handled end to end? That's AI SEO services.
// the AI-readiness workflow
Use the whole toolbox
Each tool does one job. Run them in order and you’ve covered access, identity, structure and preview — the whole AI-readiness loop, in your browser.
01
Check the bots can reach you
Confirm GPTBot, ClaudeBot, PerplexityBot & Google-Extended aren’t blocked in robots.txt.
Open →
02
Tell them who you are
Generate an llms.txt — a clean, structured brief for the AI crawlers.
Open →
03
Mark up your answers
Add FAQPage, Article or Organization JSON-LD — the data layer AI engines trust.
// you are here
04
Preview your snippet
See your Google snippet and a stylised AI answer before it goes live.
Open →
// questions
FAQ
What is FAQ schema? +
Do FAQ rich results still show in 2026? +
Where do I add JSON-LD? +
FAQPage vs QAPage? +
How do I test my schema? +
// your move
Want this done
for you?
Founder-led AI SEO — brand signals, citations, real organic growth. We’ll tell you straight whether it fits.