FOUNDER // Co-founder
Dr Blaze
Blazej Mrozinski
Strategist, Psychometrician & No-BS Partner
// the short version
Not an SEO guy — a psychometrics PhD who treats your funnel like a measurement model.
Blaze isn't an SEO guy — he's a PhD in social cognition and psychometrics, with 16+ years lecturing in stats, data science and psychology at top European universities, with degrees from SWPS and LSE.
He's co-founded and worked in multiple data and tech ventures — most notably Gyfted, where he led product psychometrics, assessment, data and UX for talent evaluation and user self-awareness, helping grow it to 1.2M organic users a year.
He brings a measurement-led, razor-sharp analytical approach to SEO: deep into the data and the technicals, crafting strategies that are both scalable and effective. A straight shooter who cuts through the fluff — no sugarcoating, no empty promises.
// example of savagery: Lectures on psychology × stats × data science. Wrote computer viruses for fun in college. Deep into OSINT.
// credentials
- [✓] PhD, Psychology (social cognition) — SWPS University
- [✓] Postgraduate study — London School of Economics (LSE)
- [✓] 16+ years lecturing stats, data science & psychology at top European universities
- [✓] SWPS University — Dept. of Research Methodology in Psychology
// knows about
// written by Dr Blaze
Is the CTR-by-Position Curve Real? We Tested 1,000 Rankings
Top-3 roughly tracks the curve, but on ~1,000 real rankings positions 11–20 out-click 4–10 (15.6% vs 8.7%) — the canonical CTR curve is a population artifact.
Is Keyword Difficulty Accurate? We Audited 30 SERPs
A psychometric validity test of Keyword Difficulty: across 30 SERPs and 241 ranking pages, KD predicts page-level links well (ρ=0.91) but barely tracks domain authority (ρ=0.36) — and every 'easy' keyword was still wall-to-wall DR 72–94.
// on the blog
- Crawling and Indexing: How to Control What Google Discovers, Crawls, and Indexes
A blunt technical guide to crawling and indexing SEO — robots.txt, XML sitemaps, canonical tags, and crawl budget, grounded in Google's own documentation.
read more → - How Google Search Actually Works: Crawling, Indexing, and Ranking Explained
Learn how Google Search works — crawling, indexing, and ranking explained using Google's own three-stage model, plus how to diagnose where your site fails.
read more → - Self-Hosting WordPress on a Hetzner VPS: What It Costs, What It Takes, What Can Go Wrong
An honest, first-hand guide to self-hosting WordPress on a Hetzner VPS — the LEMP stack, caching, security, the silent failures, and what you'd actually own.
read more → - Measuring SEO Like a Psychometrician
Most SEO measurement is methodologically naive. A psychometrician's guide to how to measure SEO: construct vs proxy, measurement error, validity, and Goodhart.
read more →
// from the glossary · Dr Blaze’s topics
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