B2B SEO AGENCY for SaaS & tech
Two senior founders run your SEO as if the pipeline were theirs.
For B2B SaaS and tech teams with a small marketing function and no senior SEO in-house. We built RMIQ’s retail-media category from zero to ~285k Google impressions a month, and took our own startup, Gyfted, to 1.2M organic users a year on $7k of backlinks.
programmatic · AI answers · product-led · technical
definition
B2B SEO is search engine optimization for companies that sell to other businesses, measured in qualified leads, demos and pipeline.
Searches are fewer and worth more. Ahrefs prices a click on “b2b seo agency” at about $17, and the people behind it may be a buying committee that researches for weeks before anyone books a demo.
| Aspect | B2B SEO | B2C SEO |
|---|---|---|
| Who searches | Several people on a buying committee, researching over weeks | One person, often deciding in one session |
| Search volume | Low, and each query is worth more | High, with lower value per visit |
| Pages that win | Category definitions, comparisons, integrations, use cases, data buyers cite | Product and category pages, reviews |
| What to measure | Qualified leads, demos, pipeline, mentions in AI answers | Orders and revenue per visit |
why B2B teams fire their SEO agency
It’s the most common story in B2B SEO: a retainer, a kickoff, a dashboard, and six months later no pipeline anyone can trace to it. The senior who sold you has moved on, a junior runs the account, and the same agency may be working for your competitors.
the bait
A senior pitches. You sign. They move on.
the work
Juniors learning on your budget, behind an account manager.
the conflict
Your competitors may be on the same client list.
The long version: why SEO agencies fail.
what we run for B2B
We pick the two or three that fit your product and run them with your team, in Slack between weekly calls. Each one below has run on a site we built.
01
B2B buyers start by learning the words. A glossary that defines your category earns trust, links and the first touch with people who will buy in six months.
in practice: RMIQ: a retail-media glossary built from zero now brings clicks for "ad network definition" (107 in the measured window, position 17.5).
The RMIQ case study →02
Your buyers search for the specific thing: a retailer, an integration, a use case, a competitor. Programmatic pages built from your data answer each one.
in practice: RMIQ: one page per retail media network. "kohls media network" ranks at position 4.2.
Programmatic SEO →03
More and more buyers ask ChatGPT, Gemini or Copilot for a shortlist before they visit a vendor’s site. Being cited there needs pages built around one task and brand signals in the sources models read.
in practice: Prawomat: 6.4x the daily appearances in Google’s AI answers within 19 days of our rebuild. Symptomatik: 2,073 citations a day in Bing’s AI answers.
AI SEO →04
A calculator, a benchmark or a free test answers the search and puts your product in front of the buyer at the moment they need it.
in practice: Gyfted: free, ungated psychometric tests that were the search answer, on a site that reached 126,824 Google clicks in its best month.
Product-led SEO →05
Slow, script-heavy pages lose rankings you have already earned. Fixing the foundation is often the cheapest win on the list.
in practice: Prawomat: scripts on a letter page cut from 17 to 0, and average Google position from 13.7 to 11.1 after the rebuild.
The Prawomat rebuild →B2B case study · AdTech / retail media (B2B)
RMIQ sells retail-media intelligence, a category that barely existed in search. We built a glossary to own its vocabulary and a programmatic directory with a page per retail media network. The traffic is small by design; each visit comes from a buyer researching the category.
Read the RMIQ case study →| Buyer query | Position | CTR | Clicks |
|---|---|---|---|
| ad network definition | 17.5 | 7.2% | 107 |
| kohls media network | 4.2 | 7.4% | 28 |
| costco retail media network | 8.1 | 1.3% | 17 |
| chemist warehouse retail media | 4.3 | 19.1% | 17 |
Google Search Console, rmiq.net property.
three ways to staff B2B SEO
Most B2B founders see two buttons: a senior hire who spends months learning your stack, or an agency where you are client number 37. Our price sits close to a typical agency retainer and well under an in-house salary. What you buy with it is seniority: the two founders on your account, and no competitor beside you.
~$7,481/mo
average US base salary, before benefits and equity
~$3,209/mo
average retainer
$3,500-
the two founders do the work
Agency: Ahrefs survey of 439 SEO providers, 2024. In-house: Indeed, US SEO manager base salary, Sep 2026 ($89,768 a year). Ours: $3,500/mo (3-month minimum) or $6,000/mo (4-month minimum). Off-page (backlink) work is agreed with you on both tiers; any link-building spend is on top of the fee.
honest gating
We’d rather lose a deal than take one we can’t win. Here’s the honest line.
[✓] You’re a good fit if
[×] You’re probably too early if
How the engagement runs, both tiers and what’s in scope: our fractional SEO service. More results in case studies.
B2B SEO, answered
B2B SEO fit check
Send your URL and one line about who buys from you. We’ll reply with the play we’d run first, or tell you straight that SEO is the wrong channel for you right now.
Prefer to talk live? Book a call →
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