// case study 04 · AdTech / retail media (B2B) · US / global
Small traffic. Premium intent. A category owned from zero.
RMIQ ranks for high-CPC B2B retail-media terms most competitors ignore. The story here is not click volume — it is reach and intent: ~285k Google impressions a month at peak across a category that barely existed, an emerging brand entity, and category authority built from nothing with a glossary and a programmatic network directory.
~285k
/mo impressions (GSC peak)
~$681
/mo peak traffic value
#4.2
"kohls media network"
New
Category, built from 0
// the curve: monthly organic traffic
- traction — Sep '25
- value peak ~$681/mo
// the receipts: unedited screenshots
The chart above is ours. These are the tools it was drawn from, exactly as they print it. Every shot says which window it covers, and the caption says what it proves and what it does not.
298K impressions · 1.21K clicks · 0.4% CTR · avg. pos. 17.7
The first six months, while the category was still being built. This window sits before the peak the rest of this page cites: 298,000 impressions across the whole period shown here, against about 285,000 in the single best month of April 2026. Impressions are on the left axis, clicks on the right.
Google Search Console, rmiq.net property · Open full size ↗
// the brief
A B2B retail-media intelligence brand in a category that barely existed in search. The job: build topical authority and an entity ("retail media iq") from zero, and capture high-intent buyer queries that carry real commercial value despite low volume.
// the play
- [→]Glossary engine — definitional capture of adtech / retail-media terms.
- [→]Programmatic /networks/ directory — a page per retailer RMN (US + APAC).
- [→]Authority + entity building so the brand becomes the category reference.
This play is what our B2B SEO services and programmatic SEO services deliver.
// proof: ranking wins (google search console, trailing 12mo to 2026-06-23)
| Query | Position | CTR | Clicks |
|---|---|---|---|
| ad network definition | 17.5 | 7.2% | 107 |
| kohls media network | 4.2 | 7.4% | 28 |
| costco retail media network | 8.1 | 1.3% | 17 |
| chemist warehouse retail media | 4.3 | 19.1% | 17 |
// what the data actually says
~285k
impressions/mo at peak, ~1.46M in the trailing year — the brand now surfaces across the whole category. That visibility converts to ~390 high-CPC clicks/mo worth ~$681 in traffic value. Reach and intent, not raw volume.
/networks/
A programmatic page per retailer media network captures brand+modifier intent ("kohls media network") that broad competitors never build for.
entity
An emerging "retail media iq" entity is forming — 148 URLs ranking for brand terms. Category authority compounds into an owned name.
// takeaways you can steal
- 01 In a new category, reach, value and intent beat raw volume — measure impressions and traffic value, not just clicks.
- 02 A glossary is a cheap authority engine: definitional pages earn trust and internal-linking power.
- 03 Programmatic directory pages capture brand+modifier intent that broad competitors ignore.
// is this play right for you?
works if
- You sell into a niche where each visitor is worth a lot.
- Your category has emerging, under-served definitional and entity demand.
- You can build a directory or glossary from data you already hold.
skip it if
- You need large raw traffic numbers to satisfy stakeholders.
- Your category is already saturated with authoritative reference content.
- You have no structured entities (retailers, terms, products) to template.