CORE pSEO fractional programmatic SEO
Two senior founders who took our own startup, Gyfted, from 230 to 126,824 Google clicks a month, and launched Prawomat on 1,125 programmatic pages.
We find the query patterns your data can answer at scale, design the templates and the data behind them, and check every batch before it ships. Your engineers build to our spec. We take one client per vertical, six at most, and we tell you on the first call if programmatic SEO is the wrong channel for you.
$ research · templates · data spec · QA · indexation
BUILT BY US Programmatic SEO on our own products, from Search Console and Bing Webmaster Tools.
126,824
Gyfted Google clicks in its best month, up from 230 (GSC)
1,125
Prawomat letter pages, all published in under four months
4,863
Prawomat search clicks a month by the end of year one
Max 6
Clients at once, one per vertical
Every figure links to its export in the Gyfted and Prawomat launch case studies.
definition
A programmatic SEO agency finds the search patterns your data can answer at scale, designs the templates and data model that turn each row into a page, and plans how those pages get checked, indexed and measured.
Programmatic SEO (pSEO) means publishing many search landing pages from one template and a structured dataset. Doing it yourself? Our 7-step programmatic SEO playbook covers the method, the tools and public examples.
| Aspect | Typical pSEO agency | Fractional consultants (us) | In-house hire |
|---|---|---|---|
| Who does the work | Whoever the agency staffs on your account | The two founders, in your Slack and on a weekly call | One person you recruit, ramp and manage |
| Who builds the pages | Varies: some build on their own stack, some hand over a spec | Your engineers, to our template and data spec | Your engineers, to your hire’s spec |
| Typical cost | $3,209/mo average SEO retainer | $3,500-$6,000/mo, 3-month minimum | $89,768/yr average US SEO manager base salary |
| Fits when | You want pages out fast and have no engineers of your own | You have engineers and a data advantage, and no senior pSEO lead | Programmatic SEO is your core channel for years and you can hire a senior |
Agency: Ahrefs survey of 439 SEO providers, 2024. In-house: Indeed, US SEO manager base salary, Sep 2026. Our price sits close to a typical retainer; what it buys is the two founders on your account.
the rank gate
For a small share of pages, yes. In our study of 12.3 million programmatic pages on nine sites with Domain Rating 89 to 94, 96.7% got 100 organic visits a month or fewer (Ahrefs estimates, snapshot 2026-06-27). Authority didn’t rescue the long tail. A thin sliver of pages carried 30 to 80% of each site’s traffic.
The pages that win share three traits. The template answers a specific question better than a hand-written page could. The data is proprietary, curated or transformed into something new. The internal linking helps users and crawlers move between related pages.
So before we design a template, we ask one question: would this page deserve to rank if a human wrote it from scratch? If the answer is no, the page doesn’t get built. If yes, the template is designed to keep what makes it valuable.
$ savages pseo --gate --no-garbage
[*] evaluating templated supply… OK
[*] checking data advantage… proprietary
[*] mapping template-able demand… matched
[*] thin-content gate… rejecting filler
TEST: would a human deserve to rank? must be YES
else: don’t build it
$
proof
Both are our own products: we made every call, and we kept every export. The curves below come straight from Search Console and Bing Webmaster Tools.
Gyfted · our own startup
Programmatic pages per career, per US state and per industry, each with a free psychometric test that answers the search. After 15 months of slow build the curve bent: over a million Google clicks in 12 months, on $7k of backlinks.
Read the Gyfted case study →Prawomat · our own product
1,125 letter pages, each with the letter template and an AI generator, published between 8 January and 29 April 2025, then no more. Bing sent four times Google’s clicks in the first six months; Google took over from June.
Read the Prawomat case study →Google clicks Bing clicks
Want to know which pattern we’d test first on your data? Send your URL; on the call we’ll name it, or tell you straight that pSEO is the wrong bet.
Book a fit call →honest gating
Many businesses shouldn’t do programmatic SEO at all. Deployed in the wrong context it wastes budget and can hurt your site. We vet your product, your data and your search demand for fit first, and we tell you on the first call if it is the wrong channel for you.
Programmatic SEO is only as good as the data behind it. The projects that rank are built on proprietary datasets, unique aggregations or information that is hard to compile. If competitors can copy your data in a week, your pages won’t stand out for long. We look for companies that have, or can build, a data asset worth a page per row.
Programmatic SEO works when people repeat a query pattern that one template can serve: "best [software category] for [use case]", "[city] + [service]". Broad questions about abstract topics rarely fit. We map your keyword landscape before committing to anything, and if the demand pattern doesn’t fit, we say so on the first call.
Templates need building, data pipelines need maintaining, and pages need to render correctly for crawlers. Without engineers, or budget to hire them, programmatic SEO turns into half-built systems and technical debt. We bring the strategy and the specs; your team brings the capacity to build.
Anyone promising "10,000 pages in 30 days" is selling you a time bomb. Quality pSEO produces fewer pages, each built to rank and convert, and it compounds over quarters. We measure success in traffic, leads and revenue. If your board measures page count, we are the wrong partner.
Cherry-picking breaks the system. Think of building a car: an engine and three wheels won’t take you anywhere.
the implementation boundary
Phase by phase: what we own, what your product and engineering teams own, and where a specialist comes in. Your team keeps the code and the data; we own the decisions about what to build.
Off-page (backlink) work sits outside these phases. Off-page (backlink) work is agreed with you on both tiers; any link-building spend is on top of the fee.
what we hand your engineers
Illustrative example. Acme CRM, Beta CRM and Gamma CRM are made up; no client data or results are shown.
The spec for one query pattern, “[CRM software] pricing”: the data columns, the template slots and the page they produce. What the searcher needs comes from the first rule in pSEO work that ranks.
Dataset
Each column, with the Acme CRM row below it.
Template
Braces mark values that come from the row.
Page
The Acme CRM row, rendered.
the checklist
Run these on a pilot batch before scaling. We design the QA process; your team runs it.
Quality: Pull a sample of pages from each template and put every one through the rank gate: would it deserve to rank if a human wrote it from scratch? A page that fails sends its template back to design.
Data: Check every value on the sample pages against its source. An error in the sample repeats on every page the template generates.
Demand: Check every row in the full dataset against the keyword opportunity map from research, and prune the combinations with no real search demand.
Indexation: Submit the pilot’s index-now pages as their own sitemap in Google Search Console and check their indexed share in the Page indexing report. If the share is low, fix quality before scaling.
Conversion: Confirm the template’s conversion event fires and analytics records it.
patterns of success
The five rules every template we design has to meet. They come from building Gyfted and Prawomat, and from the pages that carry the traffic in our Lab study.
Weak templates plug in the keyword and generate the page. Good templates are designed backward from the searcher’s question. Someone searching "[CRM software] pricing" needs current pricing tiers, what each includes, how it compares to alternatives, and the hidden costs. The template should deliver all of that, clearly, for every row.
Garbage in, garbage out. Errors, gaps and inconsistencies in your data multiply across every page. A dataset that is 85% accurate sounds fine until you realize it means 15% of your pages state something wrong.
Every programmatic page needs enough unique, valuable content to justify its existence. The measure is information density. A 300-word page with genuinely unique data points can outperform a 1,000-word page of templated filler.
Programmatic pages should form clusters that reinforce each other. We design linking that makes sense for users moving between related pages and signals topical depth to search engines.
Some programmatic pages should be indexed now, some later, and some never. Indexing selectively keeps thin pages from diluting your domain’s quality signals.
before you sign
Programmatic SEO is easy to sell badly: any partner can ship 10,000 pages and call the job done. Ask these six questions, and walk away at the red-flag answer.
Page count proves nothing. Ask for the share of pages that earns clicks on a site they built, with the Search Console exports behind it, the property and the dates named.
Red flag: "We’ll create X pages per month" as the headline metric, or a curve with no export behind it.
Good templates are designed backward from the searcher’s question, around data unique enough to answer it. A partner who asks for a keyword list before your dataset is planning doorway pages.
Red flag: The same template structure they show every client, whatever the market.
An error in the dataset repeats on every page. Ask what the QA process is, who runs it, and how the data stays current once the pages are live.
Red flag: No specific answer. They plan to launch the pages and move on.
Some queries are winnable with programmatic SEO; others belong to entrenched competitors or to content formats a template can’t match. Algorithm updates and changing data sources are real risks too.
Red flag: Rankings promised before any keyword research, and no word about risk.
On our engagements your engineering team builds the templates and data pipelines, and we own the research, content ideation, strategy, on-page advice and the QA and indexation plan. Whatever the split, get it in writing before the first sprint.
Red flag: A vague "we handle everything" with no named owner per phase.
We take one client per sector per market and cap the roster at six. Ask any partner how many companies in your space they serve right now.
Red flag: They can’t, or won’t, tell you.
how the engagement runs
The two founders do the work: weekly meetings, and Slack, WhatsApp or Telegram in between. We flag problems before they reach the pages, and we decide with you what to build next.
Programmatic SEO runs inside our fractional service: $3,500/mo (3-month minimum) or $6,000/mo (4-month minimum). Part-time covers two of our four services, Growth Team all four. Off-page (backlink) work is agreed with you on both tiers; any link-building spend is on top of the fee.
Most programmatic SEO is the desert of the real: thousands of pages, zero signal. We design the red-pill kind.
programmatic SEO services, answered
pSEO fit check
Send your URL and one line about the data you hold. We’ll reply with the pattern we’d test first, or tell you straight that programmatic SEO is the wrong channel for you.
Prefer to talk live? Book a call →
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