FOUNDER Co-founder

Bobby K

Robert Kowalski

Programmatic Mastermind & Creative Genius

ex-OpenGov · $1.8B valuation

the short version

If SEO were a video game, Rob's the final boss.

If SEO were a video game, Robert would be the final boss. With a knack for programmatic SEO and a deep understanding of content and scalable growth, he turns ideas into traffic and engagement, with a creative yet methodical approach that complements Blaze’s data-driven expertise perfectly.

Rob is a product-savvy rebel with 15+ years in data, SaaS, product, ABM, SEO, sales and BD. He built OpenGov's enterprise and state/federal GTM/ABM early on (in February 2024 Cox Enterprises took a majority stake at a $1.8B valuation), co-founded Gyfted, growing it 0 → 1.2M organic users a year (GA peak), to break-even growth, and was Head of Business Development at Aegis Custody, expanding institutional digital-asset custody.

Earlier, as a senior member of former President Komorowski's advisory team, he co-authored Poland's in dubio pro tributario taxpayer-protection rule, co-created the country's first R&D tax credit, and helped liberalize R&D, employment and procurement rules in the Innovation Bill. MBA from Stanford GSB, BSc from LSE. He's worked across the US, UK, South Africa and Poland, and lived in Austria and Israel. Passionate about decentralization, Bitcoin, policy and system design. Married, with three little startups.

example of savagery: With dev friends, built a crowdsourcing app that flooded and jammed the inboxes of advisers and ministers at Poland’s presidential palace during the 2018 “wolne sądy” protests.

credentials

[✓] MBA, Stanford Graduate School of Business
[✓] BSc, London School of Economics (LSE)
[✓] Early GTM/ABM at OpenGov ($1.8B valuation, Cox Enterprises majority stake, 2024)
[✓] Co-founder & CEO, Gyfted (1.2M organic users a year)
[✓] Former Head of Business Development, Aegis Custody
[✓] Former policy adviser, Office of the President of Poland (Komorowski)

knows about

Programmatic SEOGo-to-market (GTM)Account-based marketing (ABM)Product growthSales & business developmentPublic policy & R&D taxDigital-asset custody

find Bobby K elsewhere

gyfted.me/team ifp.org.pl

written by Bobby K

Savage Lab original-data studies

[ study ] n = 30 keywords / 9 niches

Is Search Volume Real Demand? We Checked 30 Keywords

Across 30 keywords, only ~half of searches (median 51%) end in a pure-organic click; search volume overstates organic opportunity ~2x overall, and far more on commercial intent.

read the study → September 15, 2026