FOUNDER // Co-founder
Bobby K
Robert Kowalski
Programmatic Mastermind & Creative Genius
// the short version
If SEO were a video game, Rob's the final boss.
If SEO were a video game, Robert would be the final boss. With a knack for programmatic SEO and a deep understanding of content and scalable growth, he turns ideas into traffic and engagement — a creative yet methodical approach that complements Blaze’s data-driven expertise perfectly.
Rob is a product-savvy rebel with 15+ years in data, SaaS, product, ABM, SEO, sales and BD. He built OpenGov's enterprise and state/federal GTM/ABM early on — the fastest-growing govtech SaaS in the US ($2B exit, 2024) — co-founded Gyfted to 1.1M+ user-years and break-even growth, and was Head of Business Development at Aegis Custody, expanding institutional digital-asset custody.
Earlier, as a senior member of former President Komorowski's advisory team, he co-authored Poland's in dubio pro tributario taxpayer-protection rule, co-created the country's first R&D tax credit, and helped liberalize R&D, employment and procurement rules in the Innovation Bill. MBA from Stanford GSB, BSc from LSE. He's worked across the US, UK, South Africa and Poland, and lived in Austria and Israel. Passionate about decentralization, Bitcoin, policy and system design. Married, with three little startups.
// example of savagery: With dev friends, built a crowdsourcing app that flooded and jammed the inboxes of advisers and ministers at Poland’s presidential palace during the 2018 “wolne sądy” protests.
// credentials
- [✓] MBA — Stanford Graduate School of Business
- [✓] BSc — London School of Economics (LSE)
- [✓] Early GTM/ABM at OpenGov — fastest-growing US govtech, $2B exit (2024)
- [✓] Co-founder & CEO — Gyfted (1.1M+ user-years)
- [✓] Former Head of Business Development — Aegis Custody
- [✓] Former policy adviser — Office of the President of Poland (Komorowski)
// knows about
// find Bobby K elsewhere
// written by Bobby K
- What is Product-led SEO?
This approach isn’t possible for all verticals and models, but it has been gaining traction alongside Product-led Growth (PLG), in particular getting
read more → - Growing with AIO / AEO is mostly good old SEO
Critics note these are evolutionary, not revolutionary changes. Featured snippets and position zero have required similar optimization for years. Limited
read more → - Programmatic SEO tools
Programmatic SEO tools have taken stage since 2023 and the LLM / ChatGPT / AI craze. It is mind-boggling at times what’s being created, though we know at
read more →
// from the glossary · Bobby K’s topics
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