Glossary

How To Submit Your Sitemap To Search Engines For Better Indexing

Submitting your sitemap to major search engines like Google and Bing speeds up crawling, helps ensure all important pages are indexed, and improves SEO — boosting your site's visibility in search results. In this guide you'll learn what a sitemap is, which formats to use, and step-by-step instructions for submitting XML sitemaps through tools like Google Search Console and Bing Webmaster Tools so your content gets discovered and ranked more reliably.

Sitemap submission

Sitemap submission: The process of sending a website’s sitemap (XML or other supported format) to search engines or webmaster tools to inform them about the site’s structure, URLs, update frequency, and priority so crawlers can discover and index pages more efficiently.

What is a Sitemap?

Overview


A sitemap is a file that lists a website’s pages along with metadata to help search engines discover, crawl, and index content efficiently.


Most commonly, it is an XML sitemap that contains URLs plus optional details such as last modified date, change frequency, and priority.



  • Other formats: HTML for users, RSS/Atom for feeds

  • Specialized variants: images, video, and news


Large sites often use a sitemap index to group multiple sitemaps.


Sitemaps don’t guarantee indexing but ensure crawlers can see all important pages—including those not easily reached by internal links—and provide signals about updates and content type, improving coverage and SEO.


Best practice: include your sitemap’s URL in robots.txt and submit it to search consoles.

Why Submitting a Sitemap is Important

Why submit a sitemap


Submitting a sitemap (XML or another supported format) is important because it helps search engines discover and index your pages faster and more completely, especially new, updated, deep, or hard-to-find pages.


It communicates site structure, URL priority, and update frequency so crawlers can allocate crawl budget efficiently and focus on high-value content. Sitemaps surface dynamic, paginated, or JavaScript-rendered pages and clarify canonical URLs to prevent duplicate-content issues.


They enable specialized discovery for images, video, news, and hreflang (multilingual) content, improving the chances of appearing in rich results and regional search. Finally, submitting a sitemap provides actionable feedback via webmaster tools (indexing status, errors, and warnings), making it easier to monitor, troubleshoot, and optimize site indexing and overall SEO performance.

How To Submit Your Sitemap To Search Engines For Better Indexing

Submitting your sitemap to major search engines like Google and Bing speeds up crawling, helps ensure all important pages are indexed, and improves SEO — boosting your site's visibility in search results. In this guide you'll learn what a sitemap is, which formats to use, and step-by-step instructions for submitting XML sitemaps through tools like Google Search Console and Bing Webmaster Tools so your content gets discovered and ranked more reliably.

How to Submit a Sitemap to Google and Bing



  1. Reasons to submit a sitemap



    1. Helps search engines discover and index pages faster and more accurately.

    2. Prioritizes important pages and provides metadata such as last modified date, change frequency, and priority.

    3. Essential for large, new, frequently updated, or complex sites.




  2. Prepare your sitemap



    1. Create an XML sitemap listing canonical URLs with lastmod, changefreq, and priority.

    2. Place it at the root as sitemap.xml, or use a sitemap index when multiple sitemaps are needed.

    3. Ensure URLs are absolute, use HTTPS when applicable, and return HTTP 200.

    4. Validate the file with an XML validator or a sitemap checker.

    5. Optionally create an HTML sitemap for users.




  3. Submit through Google Search Console



    1. Verify site ownership using DNS TXT, an HTML file, or a meta tag.

    2. Open the verified property.

    3. In the left menu, select Sitemaps.

    4. In Add a new sitemap, enter the sitemap path and submit.

    5. Review the Sitemaps report for processing status, discovered URLs, and errors.

    6. Use URL Inspection to request indexing for important pages if needed.

    7. Monitor Coverage and Enhancements reports and resolve issues as they appear.




  4. Submit through Bing Webmaster Tools



    1. Verify site ownership via DNS, meta tag, or file verification.

    2. Open your site in Bing Webmaster Tools.

    3. Go to Sitemaps under Configure My Site.

    4. Select Submit a Sitemap, enter the full sitemap address, and submit.

    5. Review submitted sitemaps for status, discovered URLs, and errors.

    6. Use URL Inspection to submit individual pages if urgent.

    7. Monitor Crawl Information and Index Explorer for issues.




  5. Alternative quick ping methods



    1. Ping the Google endpoint with your sitemap address.

    2. Ping the Bing endpoint with your sitemap address.

    3. These can prompt recrawling but do not replace submission through webmaster tools.




  6. Best practices and troubleshooting



    1. Keep the sitemap updated; regenerate after major content changes.

    2. Limit each sitemap to 50,000 URLs and 50 MB uncompressed; use a sitemap index for more.

    3. Ensure robots.txt does not block the sitemap and add a Sitemap directive pointing to it.

    4. Fix HTTP errors, canonicalization issues, redirects, and noindex tags that prevent indexing.

    5. Use hreflang and image or video sitemap extensions when applicable.

    6. Ensure lastmod timestamps are accurate and in ISO 8601 format.

    7. Resubmit or ping after fixing critical errors, and monitor reports until resolved.




  7. Measure success



    1. Track indexed pages over time in coverage and index reports.

    2. Monitor organic traffic and ranking improvements in analytics and search tools.

    3. Address sitemap errors promptly to maintain indexing health.